Our goal is to ensure new opportunities are properly vetted and positioned to be successful in the marketplace.

Provide market insight and data to inform both the Marketing Department and institutional priorities and to create baselines.

Deploy, analyze, and communicate market research and marketing reports.

• Competitive analysis 
• Decliner research
• Market opportunity studies 
• State of the brand  
• SWOT analysis 
• New program validation  
• Measuring brand awareness
• Marketing performance reports 
• Custom research projects