Digital Marketing

Goal

Grow TCS and partner institution’s digital presence in order to capture interest in our brands across three main areas of focus.

1. Paid Media Objective

Optimize and increase inquiry volume from best performing digital media outlets.

Strategy
  • Advertise using paid online outlets.
Tactics
  • Affiliate
  • Paid Search
  • Social – Paid Promotions
  • Display
  • Mobile
  • Remarketing

2. Content Objective

Increase interaction and engagement to reinforce institution’s brand attributes, enhance search engine results standings, and increase inquiry conversions.

Strategy

Develop and deploy content across various platforms, in accordance with overall content marketing strategy.

Tactics
  • Search Engine Optimization

3. Owned Media Objective

Ensure security, performance, organic optimization and accuracy of content for all website properties.

Strategy

Improve and nurture consumer experience.

Tactics
  • Content Updates – Timely and accurate updates to website content, layout and features
  • Performance/Security – Proactive monitoring and updates to ensure optimal overall performance in accordance with best practices.
  • Organic optimization – Ongoing monitoring and adjusting in accordance with campaign goals and objectives.