Creative Development & Production

TCS Education System Marketing’s creative team comprises content writers, designers, photographers, and videographers. Our goal is to produce high quality engaging creative that properly communicates TCS and its institutions’ messages.

Objective

Concept, design, and produce creative assets that create brand awareness and support advertising through visual and verbal messaging.

Strategy

Craft advertisements and collateral that evolves each institution’s brand by connecting with the appropriate audience.

Tactics

  • Offline advertisements
    • magazine
    • newspaper
    • television
    • out of home (transit & billboard)
    • radio  
  • Digital advertisements
    • display
    • radio
    • info graphics
    • video
  • Digital brand
    • landing pages
    • blogs
    • websites, microsites 
  • Brand collateral
    • Brochures, reports
    • fliers
    • event displays
    • promotional items 
  • Institutional identifiers
    • logos
    • color & font schemes
    • institutional voice
    • business cards & letterhead
    • signage
    • visual aid