About

The mission of The Community Solution Education System Marketing Department is to drive the success of our institutions through the implementation of strategic marketing initiatives. We aim to increase awareness, perception, and consideration for each brand.

Our vision for The Community Solution Marketing Department is to be a leading force in higher education marketing, renowned for our passion, innovation, and dedication in building successful and highly reputable brands for our institutions.

We promise to develop brand strategies, create creative and high-quality campaigns, manage advertising placements, tell engaging institutional stories, and provide comprehensive marketing solutions. Our goal is to ensure that each institution is effectively positioned for increased awareness and growth. Collaboration, insights, efficiency, problem-solving, and innovation fuel our energy and drive.

As the leader of the System Marketing Department, I am committed to embodying the values and principles of The Community Solution Education System. I will foster a culture of passionate and innovative marketers who demonstrate strong initiative, good judgment, and dedication. Our focus is on achieving enrollment targets, strengthening programmatic consideration, and enhancing brand connections. Excellence is our standard, and we learn from both successes and mistakes, consistently emphasizing quality, knowledge, focus, creativity, collaboration, and adaptability. Through the fulfillment of this leadership vision, we contribute to the success of our college and university communities, our colleagues, and our greater community.

-Alison Baumann
Vice President, Marketing

As members of The Community Solution, we consider our work as a commitment to the students at our college and university communities, each other, and our greater community. Together, working with intention, all System community members believe in the following operating principles:

• We lead by example.
• We welcome diverse experiences, perspectives, and options.
• We communicate honestly and with respect, even under pressure.
• We problem solve, leaning into our community of experts for innovative solutions.
• We work collaboratively toward a common goal, for the greater good.
• We strive for excellence in everything we do.
• We learn from both our successes and our mistakes.

The Marketing Department is structured with two “sides of the house” – Advertising and Brand & Communications. From there, the department identifies several cross-functional teams. This structure positions the department to meet both current and future marketing needs as well as properly connect our colleges and universities with the evolving consumer.

Marketing Teams

Brand Strategy | Campaign Management | Communications and Public Relations | Consumer and Market Insights| Content Marketing | Creative Development and Production | Marketing Operations | Prospect Marketing | Web Experience