The marketing departments goal is to enhance engagement with TCS brands through various communications to positively impact consideration and build brand advocacy.

Create varied, exceptional content deployed across platforms that reinforces brand messaging.

Strategy
Develop and distribute brand content reflecting community member experiences.

Tactics 

• Magazine features – digital and print
• Video stories
• Adobe digital app features
• Blogs
• News items
• Q&A
• Web features

Motivate individuals in our database through engagement to enhance consideration.  

Strategy
Develop and deploy multi-channel marketing communications to the constituent audiences in our database.

Tactics

• Email communications
• Text
• Video
• Direct Mail

Enhance awareness of the activities of TCS and its affiliates to internal audiences—current students, staff, faculty, and leadership.

Strategy
Create comprehensive communication plans for developments and initiatives of TCS and/or its affiliates that will target the internal audiences of staff, faculty, students, etc.

Tactics

• Communications plans
• Email
• Blogs
• Social Media
• Video
• News