Operations & Resource Management

The Marketing Department’s goal is to ensure Marketing Department resources, both human and fiscal, are compliant and operating at maximum efficiency. 

Objective

Develop and execute cross-functional team processes and support tools to ensure the marketing team meets deadlines and that marketing initiatives are measured for ROI. 

Strategy

Synchronize all Marketing Department activities and investments between internal and external teams. 

Tactics

  • Project management   
  • Media compliance process, communication & review 
  • Departmental ROI reports  
  • PO & invoice management 
  • Forecasting  
  • Partner assessments 
  • Department processes